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Modern trends in tissue masks

29.02.2020

For several consecutive years tissue (fabric) masks firmly hold a leading position in cosmetics masks market. They attract customers not only with their low price, ease of use and wide selection, but also with their effectiveness. The main market of fabric masks is still in the Asia-Pacific region, and the main innovations come from there, but the popularity of these products is steadily increasing around the world. In the coming years, experts predict rapid global growth in this segment, estimating a total annual growth of almost 9%.

Fabric masks work similarly to compresses by increasing the contact time of the impregnation with the skin and creating a temporary effect of hyperhydration of the stratum corneum. This helps to increase the effect of the product in comparison with the same composition used as regular serum or tonic. Innovations in this segment relate mainly to carrier material, packaging method, impregnation features - and, of course, marketing.

NUMEROUS DECISIONS

THE BASIS

The choice of basis for production of masks is becoming wider. Previously, these were mainly non-woven materials based on synthetic or artificial fibers (polypropylene, polyester, viscose), but now they increasingly use cotton, natural silk, pressed plant fibers and other environmentally friendly materials. But in addition to environmental friendliness, functionality is also important. And in this regard, perhaps the most interesting materials are lyocell and biocellulose.

Lyocell is a biodegradable textile material that is made from wood fibers. It is very smooth to the touch and provides a comfortable feeling to your skin, reducing the risk of mechanical irritation - and, therefore, reducing the overall risk of irritation from using the mask. Due to the numerous micro channels between individual microfibrils, this material absorbs the substance well and gives it out to your skin just as well. At the same time, too little moisture remains on the surface of fibers for bacteria to grow there. This greatly facilitates the development of substance formula: the carrier material is less prone to infection, which means it is easier to choose a preservative.

Biocellulose is also a biodegradable fiber obtained in a biotechnological way by fermentation of coconut juice. Biocellulose is hydrophilic, due to which it provides more tight contact of the mask with the skin than synthetics. This material is capable of holding 10 times more fluid than conventional fabric masks on synthetic bases. Of course, no one uses this amount of substance, yet because of their high water-holding ability, bio-cellulose masks are not inferior to hydrogel masks in efficiency, and even superior to hydrogel in strength and comfort of use.

MASK + MASK = INNOVATION

Just fabric masks are megapopular, but already a little boring. Much more interesting are the hybrid options that combine the usual forms of washable masks and a textile carrier.

CLAY MASKS

In such masks, the “working layer” is usually enclosed between two layers of material, which makes them much more convenient to use and wash off than traditional clay ones. Some manufacturers even offer an unusual method of application, positioning their products not so much as fabric (two-dimensional, in fact) masks, but as 3D: such a mask consists of two parts - the upper and lower ones, which allows it to fit the face more tightly, and get left on the skin until the clay composition hardens.

"FOAM PARTY"

“Bubble” fabric masks immediately after application look completely ordinary, but as skin gets exposed to heat, their substances spontaneously foam. As in conventional format masks, low-boiling perfluorinated ethers (INCI: Methyl Perfluorobutyl Ether, Methyl Perfluoroisobutyl Ether), which also have the ability to transport oxygen, are responsible for this effect. Self-foaming masks provide micro-massage of the skin with gas bubbles, which simultaneously mechanically "loosen" the dirt, facilitating their removal from the skin. The material should contain a sufficient amount of surface active substance so that the foam is fluffy and stable, but in the case of fabric masks it is especially important to choose a surface active substance with minimal irritating potential: after all, the tissue enhances the effect on the skin.

FOIL + FABRIC: WHEN 1 + 1 = 3

Such masks consist of two layers: the lower fabric adjacent to the skin is saturated with the active composition, and the upper layer of foil prevents the mask from drying out, retains skin warmth and enhances the effect due to occlusion. For the convenience of fixing on the face and ensuring a better fit, such masks can consist of two parts - the upper and lower.

In the premium segment, microcurrents were added to the foil: at the beginning of the year, CosmeTokyo presented a two-layer mask consisting of fabric coated with gold foil. A metal mesh is built into the foil, generating very weak microcurrents under the influence of a special liquid. To some extent, such a mask can already claim the role of a home hardware procedure.

DRY MASKS

The simplest implementation of this format is the actual fabric mask without any impregnation. Such masks fit perfectly into the trends of customization and “do it yourself” and can be sold either in the form of simple masks, or in sets with substances, and the set can be either standard or compiled by the buyer himself from the range of options offered. This approach is also convenient in that you do not need to specifically select a preservative that works in a complex system with a large interfacial surface: for impregnation, it is enough to take a well-developed formulation of suitable viscosity, additionally only checking for the absence of irritating effects under the conditions of the “compress effect”. The exterior design of such kits can be very diverse - from a cozy DIY style with eco-design, kraft paper labels and hand-written fonts, to emphasized scientific, medical - when the impregnation is placed in a package resembling a syringe and injected in a sachet with a dry mask immediately before use.

Less straightforward solutions also exist. For example, a mask can be made of cosmetic textiles: its material is impregnated with certain active components (often in a vectorized form to enhance activity - for example, in the form of microcapsules in a lipid shell). Cosmetic textile masks are dry to the touch, do not need wet impregnation and do not leave marks on the skin. They are activated by light massage and can be reused (up to three times). Studies show that such masks provide a more intense and prolonged action compared to conventional cosmetics with the same dosage of active ingredients.

GRAPHENE MASKS: HIGH-TECH FOR HIGH-END

Masks made from a special textile material containing the "Nobel" carbon material - graphene - have not yet become widespread, but have truly amazing properties. Graphene effectively absorbs all impurities from the surface of the skin, including those that fall on it from the air, and such a mask is effective even in the dry state. The ability of graphene to generate negatively charged ions is important in protecting the skin from excess free radicals and premature aging. The developers claim that in this regard, the effect of graphene masks is comparable to hardware care. If the graphene material is impregnated with metal nanoparticles, it acquires the ability to emit in the far infrared range. When using such a mask you can feel light pleasant warmth, microcirculation in the skin improves, pores open, penetration of active ingredients increases, and a relaxing and anti-stress effect is manifested. Finally, graphene mask by itself, without impregnation, is effective against Staphylococcus aureus, which can be successfully used in acne-prone skin care programs.